I think you're right about it being a kind of competition... it's funny cuz it wasn't anything like that before, not with the open world and massive number of quests available...
They are doing a good job stripping away the "sacredness" of the game...albeit it's the part that's more expensive... alas
In all actuality, it should be about competition right? On a level of pride and maintaining the franchise for 1, they should be trying to compete and bring out a product that surpasses the first Sacred titles, especially since they are a new company adopting another Franchise. I understand they want to put there own personal stamp on the game, but if you are going to completely change it, create another title and "base" it off of sacred, if you want to try and keep the original fanbase.
As far as competition with other games. Well that is true as well, all game manufacturing companies main goal is profit, yes they preach about the quality of the game, and wanting to keep us happy, but that's only obvious, since giving us a good game, and great quality pays their bills. So if they are above the competition in quality and gameplay, they achieve that main goal. Which after all, this is a business and I don't complain.
Mostly all of us, are going to buy it anyways just due to us being loyal the the title that has brought us alot of fun, but we are a small percentage of what Sacred 3 could be capable of bringing in, if they were introduced as competition to a popular Diablo franchise that has already rubbed alot of people in the wrong way.