Ah, yeah, people don't know the taste of a hamburger until they try Pljeskavica. Any american coming here, including my godfather's children, have their mind blown each time.
Since I can compare the both food from McDonalds in contrast to Pljeskavica, which you can find pretty much anywhere here on the Balkans, the McDonald type hamburger feels good to the tummy if you eat one maybe and if you really are hungry. The fries are way, way better, though. The meat is absolutely horrendous, gummy-like, chewy, flat, almost like eating some paper or whatever. Next to the patty of Pljeskavica a total and absolute waste. That's sort of the impress you can get if you live here and it's not at all an overreaction or overestimation. The difference is earth and sky.
Charles probably said something like "Ljutenica" (Lyoo-te'-nee-tza)
Since Paprika is a big thing here, many folk prepare various types of dishes with it.
First you put long paprika on a stove so that the skin of it becomes black, charcoaled basically, then you peel it off in cold water. Nasty process, but great result each time. And it's a family thing, like every child gets his/hers hands dirty a bit and they hate it, but what can you do haha
Ljutenica is salt, chopped paprika, garlic, minced (peeled) tomato. Sometimes cooked, sometimes no. Another typical winter dish. Great as a dip. Especially popular in the southern parts of Serbia and notably Leskovac city.
Another thing is Urnebes (Oor-nae-b'ss). It's often some nice cheese sort mixed with ground hot spicy paprika and whatnot. Another great dip. Comes in various formats. Personally, not a fan. It's just a complimentary sauce of sorts. http://www.serbiancafe.com/lat/kuvar/recipe/11/9920/ljutenica#
For Urbenes I can give you recipe myself
Get 500gr (half a kilo) of full-greased cheese (like Feta cheese) which can also be turned into mush with a fork with ease.
Get 100ml of vegetable oil, preferable to your taste be it olive oil, grape oil or sunflower oil.
Get 1 teaspoon of hot minced, fried, chopped, good pepper spice. Only natural one, not those processed ones from supermarkets. Probably there are in some healthy food market/grocery around.
Get 2 teaspoons of regular sweet paprika spice (or even smoked one if you like that, cajen also works good)
3-4 cloves of garlic, finely chopped or made into a mush with a knife.
Mix all. Voila, Urbenes. It's a garnish of sorts. The thing you put on garnish. That's the basic, original recipe. From there the sky's the limit
I hope you try and let me know how it turned out!
And oh yeah, there's a place ( around 40 different places, all private business and home recipes ) which I often order from. They bring it to the home address. It's always meat made on charcoal or hardwood (mountain charcoal that burns fast, not that compressed one that lasts longer) and the variations are great.
I usually order for me and my family something like this.
This would cost around 6-7 US $. Here you have sausages, cevapi, some nice pork cuts, deboned chicken drums (with the juicy skin), some raznjici (skewered various types). The potatoes are cooked for 20 minutes in water, then put in the oven with the meat grease. That gives them that golden, salty, juicy flavor. Even though they look burnt, they're actually extremely soft and filled with mushed potato inside. The onion is a must with grilled meats.
Now, usually bacon is wrapped around most of these meats.
So, yeah, here we eat a lot of meat. A lot of it, really. And all is free-range basically. Nothing too processed or similar. Here we do not like processed food that much.
This was not that long ago, the bacon fair with typical free range stuff going on.